What makes a good email? That depends on the purpose, who its from, and how it looks in my inbox. For me, a good email on it’s most basic level will have these 4 things:
Subject Line - Short and Concise
Imagery - High Resolution, Eye catching
Purpose - Clear, Good Offer, Relevant
Quality - Links work, text is readable, images load, there is alt text included for screen readers
Curious about what a good email looks like to the experts? There is a website for that! Check out Really Good Emails. This is a website dedicated to collecting good emails across all industries. I find it helpful for inspiration, and staying on top of the newest trends in email design.
When I work on an email design, I try to put myself in the recipient’s shoes. Would I open this email if it was sent to me? Can I easily read the text and is the call to action button clear and clickable? These things may seem basic, but they are the building blocks to a good email. Taking into consideration how the recipient will experience the email is the key to creating a good email.