Logo Design: Living Mindfully Therapy & Wellness

For this project, a therapy and wellness practice located in NYC needed a new, modern logo. After talking over the design brief and doing a competitor analysis - the next step is coming up with a handful of sketches and concepts.

This is the stage where I can present some rough drafts of potential logos and the client can give me feedback on what they like or would like to move forward with. From this initial effort, we were able to move forward with the direction of needing something more peaceful, less on the nose of the city and not floral. I started researching what other botanical, nature elements could be used and came across the olive branch. A symbol of peace and visually interesting, I moved forward with the next stage and made the next draft that would end up becoming the winning idea for her new logo.

Here is the final logo, which started as a sketch that I scanned and finished using Adobe Illustrator. With this vector illustration, I was able to provide a logo file that can be used at any size, in any medium, without any distortion. I provided both black and white (transparent) logos to be used on her website, business cards, and any promotional products she needs.

Lettering & Calligraphy Pens

Lately I have been practicing my lettering and calligraphy skills. I picked up this Pigma Calligrapher pen set a few weeks ago and love them! I have been practicing my letters, flourishes, and words. One of my favorite resources is The Postman's Knock, she has a ton of free worksheets along with paid classes if you want to really up your calligraphy game. Practicing everyday is something that isn't hard to do when the subject is this fun, as you can tell by my instagram feed being full of drills and lettering projects lately.

My Sunday morning work space

Incorporating illustration and calligraphy

Watercolor!

I have always loved the look of watercolors and have dabbled a bit in the medium throughout the years, but never felt like I had a good grasp on them. I have been painting along with some online classes through Skillshare, and really love it!  I have been posting my little paintings and works in progress through my Instagram, and I know the more I practice them the better they will get. Here is my most recent session complete with hot tea and some lovely spring subjects!

Drawing Food is Fun!

Lately I have been sketching and drawing all sorts of food. From sketching some tasty donuts and coffee to illustrating a gooey-cheesy slice of deep dish, I have been exploring the creative side of my foodie habits. Here is a few illustrations I ended up using for food related event invitations for students at JMLS. Food is one of my favorite subjects to draw, if you need a special food related illustration let me know, I would love to do it!

Coloring Page Freebie

One of my favorite sayings is "Look at the flowers in your garden instead of focusing on the weeds". Yesterday I was sketching and came up with this coloring page full of flowers and a positive message. One of my goals for this year is to Spread Kindness through Creativity, and this is the first of many projects to come. Feel free to download, color, and share.

Ready for School?

As summer draws to an end, and fall is right around the corner I felt inspired to draw a corgi getting ready to go back to school. This was a really fun illustration to do, I started in my sketchbook with a pencil,  and then finished coloring it in Photoshop and cropped the original drawing down to this layout.

View fullsize

Watercolors for Summer

“Don’t let perfect be the enemy of good”

When inspiration hits, you have to act. Recently I have felt the call of thick paper and paint brushes. I busted out my watercolors and tried to paint some scenes of summer arriving. Fruit, flowers, and bright colors. The quote above about not letting perfect be the enemy of good really embodies my experience with watercolors. Sometimes it works out and even when it doesn't, I still had fun learning.

What Does the Easter Bunny Eat?

Cute little rabbits have been apart of Easter decorations and spring celebrations ever since I can remember. When browsing Pintrest this week for some spring inspiration I saw a pin about what to feed your rabbit. This inspired me to draw this little bunny pondering his favorite food.  Surrounded by basil and cabbage leaves, cherry tomatoes, an apple slice, carrot, and a celery stalk, the design began to take shape. Happy with the sketch, I cleaned and colored this in Photoshop to create this illustration fit to print for Easter cards.

So Kawaii Pets!

“ka·waii

1. the quality of being cute, or items that are cute. Origin: Japanese”

View fullsize

I designed this Kawaii Pets surface pattern design for a recent Spoonflower design prompt. Japanese anime and Kawaii culture came into my life once I started watching Studio Ghibli films like My Neighbor Totoro and after a trip to Japan that really ignited a love for all things Kawaii. From toys to stationery, this style makes me smile and fills my work space and home with a fun, positive energy.

The Creative Process

“You can’t use up creativity. The more you use, the more you have.”

— Maya Angelou

I have always loved drawing, painting, and doodling and until now haven't really shared them or my creative process. I am starting this blog with the intention of doing just that, plus connecting with other artists and being inspired to create even more. You can follow me here or on Instagram!

Here's to a creative year ahead!