For this project, a therapy and wellness practice located in NYC needed a new, modern logo. After talking over the design brief and doing a competitor analysis - the next step is coming up with a handful of sketches and concepts.
This is the stage where I can present some rough drafts of potential logos and the client can give me feedback on what they like or would like to move forward with. From this initial effort, we were able to move forward with the direction of needing something more peaceful, less on the nose of the city and not floral. I started researching what other botanical, nature elements could be used and came across the olive branch. A symbol of peace and visually interesting, I moved forward with the next stage and made the next draft that would end up becoming the winning idea for her new logo.
Here is the final logo, which started as a sketch that I scanned and finished using Adobe Illustrator. With this vector illustration, I was able to provide a logo file that can be used at any size, in any medium, without any distortion. I provided both black and white (transparent) logos to be used on her website, business cards, and any promotional products she needs.